Your B2B company in AI answers and on Google. Growing markets where you’re exactly what’s needed.

SEO and LLM visibility for B2B, SaaS and IT companies selling in the US and other English-speaking markets.

For a B2B business, the ideal client is a company that meets several criteria at once. That means an actively growing market where you have strong expertise, with healthy budgets and competition you can beat.

We analyse your expertise, pinpoint the directions that fit and concentrate the effort on them. We call this framework WEDGE.

Get a proposal →

How we choose a direction

This is how our clients grow

62% of our clients stay with us for a year or longer, and one in five for four years or more.

×10+

traffic growth on more than half of our projects

+131%

median growth in conversions from organic channels in the first year of working with a client

20%

of clients came back to us after a break

6+ years

our longest partnerships, and they’re still going

See the case studies →

Let’s talk about where you can win

Book a call

The WEDGE framework

How we choose the directions to target

Many years ago, watching our clients’ businesses develop and picking apart cases and situations that went well and not so well, we asked ourselves a question. How do you make a good business result for clients repeatable? After analysing a lot of data, we realised that success comes when certain conditions are met. The standard SEO and GEO tools used to analyse projects don’t show this data, or get it wrong.

We formalised those conditions and built our own framework that puts numbers on the criteria for success. We’ve followed it ever since.

Five steps answer the question of where to put the budget so that it works.

We named it WEDGE. It’s a tool that finds the exact point where applied effort leads to asymmetrically bigger results.

Where

Working out where you’re truly strong and in demand

You fill in the competence map (industries, services, technologies, solutions) and score each item for expertise and earnings. We research the growth rate of these markets (CAGR) and rank them by a set logic that takes your experience and profit potential into account.

Evaluate

Finding out if it’s worth competing

We check the competition in search and in LLMs. This filters the preliminary list and feeds into the final ranking. You end up with a queue of directions.

Decode

Understanding the needs of the people who send enquiries

We research who makes the decision, what worries them and what they need to see. It goes straight into the content briefs.

Guide

Guiding the buyer to a deal

Content for every stage, from “how do I solve this problem?” to “why you, and why now”.
Industry estimates say a B2B buyer reads around 13 pieces of content before deciding. They need to be on your site too.

Expand

Expanding and multiplying

Links, mentions in third-party round-ups (so-called listicles) and topical authority. Once the chosen directions deliver results, or if the market changes, we take on the next ones.

Case studies

IT outsourcing and outstaffing · Java, SAP Hybris, Liferay · US and English-speaking markets

Aimprosoft: enquiries from Fortune 500 companies, banks and government organisations

Client’s goal: Win Java, Hybris and Liferay development enquiries through search from companies in the US and other English-speaking markets, in a niche where few people search but those who do know exactly what they need.

What we did: We built topics on market data checked against what the company can really deliver, rebuilt the strategy twice (for the pandemic and for outstaffing) and gave links and re-optimisation to the pages that were already bringing in enquiries.

What the client got:

Search traffic grew almost tenfold, from ~150 to ~1,400 visits a month
Enquiries came from Fortune 500 companies, banks and government organisations
After the switch to outstaffing, traffic grew 1.6 times in six months

Read the full case →

Before — search visits a month

~150

After — search visits a month

~1,400

Online community for IT professionals · US and English-speaking markets

A community for IT professionals: from zero to about 5,000 monthly search visits

Client’s goal: Bring junior engineers searching for career answers into the community from search, so they stay, keep learning and grow into mid-level engineers.

What we did: We set up briefs for articles written by working engineers, checked what had already been published, built links and internal linking, separated articles that got in each other's way, and compiled a redirect map for the change of article URLs.

What the client got:

Search traffic grew from zero to about 5,000 visits a month
In April–June 2024 search traffic was more than five times the level of a year earlier
After a sharp drop, traffic climbed above its pre-drop level within three months

Read the full case →

Before — search visits a month

After — search visits a month

~5,000

IT outsourcing and dedicated teams · US and English-speaking markets

A global IT services company: from zero to about 10,000 search visits a month

Client’s goal: Win enquiries through a new section of the site from companies in the US and English-speaking markets that need software built.

What we did: Focused on four verticals out of the whole section, wrote briefs for articles built around buyers' questions, built links, separated pages for engineers from pages for buyers, and checked the site after every release.

What the client got:

Search traffic grew from zero to about 10,000 visits a month
Over 1,500 of the section's queries in Google's Top 10, more than 300 of them in the Top 3
A new section search engines hadn't found yet became a channel for enquiries from companies that need software built

Read the full case →

Before — search visits a month

After — search visits a month

~10,000

Employer branding and PR · Asia and Latin America

A global IT services company: engineer hiring and employer branding in new markets

Client’s goal: Tell experienced developers in new markets in Asia and Latin America about remote work with the client, in the media they actually read.

What we did: Asked developers on LinkedIn what they read, vetted publications against the same criteria, negotiated with them and ran a campaign with a banner and articles.

What the client got:

About 300,000 impressions for the client's banner on a tech publication in Latin America
Articles on remote work in vetted publications, and the first one on a tech portal in Asia spent a day on the homepage and got over 3,000 views
Before spending anything on placements, the client learned in which markets developers barely read local media

Read the full case →

~300,000

banner impressions on a tech publication

3D visualisation for architecture and real estate · US and English-speaking markets

Omegarender: from 413 to 6,478 monthly search visits

Client’s goal: Get Omegarender found by people looking for a 3D visualisation contractor and, in time, reach property developers.

What we did: Together with the client we chose the services and markets, gave each service its own page and merged two pages that were competing for "3d rendering services". Then we launched a blog and took the site through its move to Webflow.

What the client got:

Search traffic grew from 413 to 6,478 visits a month, peaking at 13,632
The share of traffic from searches without the studio's name grew from 25.4% to 99.4%
In a year, mentions of the studio in AI Overviews and ChatGPT grew from 33 to 64 a month

Read the full case →

Before — search visits a month

413

After — search visits a month

6,478

B2B eCommerce platform · US, UK, Germany, France

OroCommerce: 2.5 times more search traffic in four years

Client’s goal: Get a product company's large site to bring in demo requests from B2B buyers in the US and Europe, beyond the people who already knew the Oro name.

What we did: Fine-tuned the technical base, strengthened the pages buyers read before choosing a platform, moved language versions into folders on the main domain, placed Oro in industry publications for four years and rebuilt the content around demo requests.

What the client got:

Search traffic grew from 2,720 to 6,946 visits a month
Queries in Google's Top 10 grew from 1,009 to 1,586
The B2B platform comparison page climbed from position 14 to position 5

Read the full case →

Before — search visits a month

2,720

After — search visits a month

6,946

Staff augmentation and custom development · US and English-speaking markets

ProCoders: from zero to 6,961 search visits a month (Ahrefs estimate)

Client’s goal: Win staff augmentation enquiries from companies in the US and other English-speaking markets, even though at the start the site was invisible on Google.

What we did: We started with a competence map. From it we chose staff augmentation and the stack the company hires for, built the site around services, technologies and industries, and kept re-optimising the pages that brought in the right people.

What the client got:

Search traffic grew from zero to 6,961 visits a month
More than half the traffic comes from non-branded queries, so people find the site through the service
2,217 queries in Google's Top 10, 434 of them in the Top 3

Read the full case →

Before — search visits a month

After — search visits a month

6,961

IT education and corporate training · Ukraine and English-speaking markets

Sigma Software University: 6.7× search traffic in three and a half years

Client’s goal: Fill courses with sign-ups from search, and later get corporate training requests from companies through the same site.

What we did: We designed the site structure around "course + city" searches and led people from articles to course pages. When the client turned the site towards B2B, we designed service pages in Ukrainian and English and rebuilt the briefs around the buyer persona.

What the client got:

Search traffic grew from ~550 to ~3,700 visits a month, peaking at about 5,400
145 of the site's queries in Google's Top 3, by an Ahrefs snapshot
A site that only sold courses now works for corporate training too, in Ukrainian and English

Read the full case →

Before — search visits a month

~550

After — search visits a month

~3,700

B2B software for FMCG manufacturers · Europe and global markets

A B2B software developer for FMCG: 20x search traffic in a narrow niche

Client’s goal: Get the site found by buyers of FMCG software, including procurement teams looking for vendors to invite to tenders.

What we did: Optimised the product pages for FMCG and CPG searches, built content and links around them, and added AI Overview analysis to the briefs.

What the client got:

Search traffic grew about 20 times by the Ahrefs estimate, from a few dozen to about 1,000 visits a month
Over 20 site mentions a month in AI Overview and ChatGPT
The target page holds steady in Google's top 3, with about 40% of the main searches in the top 10

Read the full case →

20x

search traffic, from a few dozen to about 1,000 visits a month

Custom app development, healthcare focus · US and English-speaking markets

Topflight Apps: from 80 to 18,056 monthly search visits in 65 months

Client’s goal: Win development enquiries from US companies with a budget, above all in healthcare, where search sets stricter requirements for health content.

What we did: We got the healthcare pages indexed and showed in them the expertise search expects from medical content. Each month we prepared article briefs, updated old ones and built links, and from 2023 we decided what to support based on which pages bring in enquiries.

What the client got:

Search traffic grew from 80 to 18,056 visits a month
US enquiries rose 124% in two months in early 2023
The client knows which pages sell (the homepage and the "how to build" and "how much it costs" articles)

Read the full case →

Before — search visits a month

After — search visits a month

18,056

Engineering for metallurgy and energy · US and English-speaking markets

M HEAVY TECHNOLOGY: website enquiries in heavy metallurgy within 5 months of the new site’s launch

Client’s goal: Get plant engineers who are looking for modernisation solutions to find M HEAVY TECHNOLOGY on Google, in a niche where every deal is large and SEO tools barely register any demand.

What we did: Set up analytics that could actually see the niche, rebuilt the site around solutions and industries, took the client's engineers' texts from brief to publication, and built links.

What the client got:

Google delivered 397 clicks and 24,514 impressions in 28 days, while at the start organic traffic was almost zero
Targeted enquiries came in through the site less than five months after the new version launched
The pages with the most clicks were built during the project, including the TiO2 and titanium slag articles

Read the full case →

Before — Google clicks in 28 days

After — Google clicks in 28 days

397

Our services

Search and LLM visibility

For companies that have already chosen a direction. Traffic and enquiries from Google and from ChatGPT, Claude, Perplexity and AI Overviews answers.

Result: targeted traffic and enquiries from Google and from AI answers.

Learn more →

B2B marketing

For when it is unclear what to promote first. The competence map, market analysis and buyer profiles, then the promotion itself.

Result: more traffic and enquiries from Google and AI answers, in the areas where that can pay off fastest and most effectively.

Learn more →

Competitor analysis

Where competitors get their traffic, what holds up their rankings in search and LLMs, and in which directions they rank.

Result: you can see what keeps competitors ahead and which of it you can repeat.

Learn more →

Marketing audit

What already works, what holds results back and what to change first. Recommendations come as a priority queue.

Result: you understand where the money goes and what to change first.

Learn more →

Off-site promotion

A standalone service for when links and mentions of your company are exactly what you need.

Result: higher domain authority, rankings for your target pages and mentions in LLMs. If links on their own won’t have the effect you want in your case, we’ll say so before the work starts.

Learn more →

The proposal

There are no template proposals

We build each proposal around your niche and your project, after a conversation and an initial analysis.

Who we’re competing with

An initial list of competitors, checked and refined, plus a first analysis of how exactly they get their traffic and enquiries.

A first look at the market

What we saw on your site and in the search results after the call, and where, at first sight, success could come fastest.

A plan for the first period

What we do in the first months, in what order and why. The plan is broken down into tasks and spread across the months with your capacity in mind; each task is estimated in hours.

Money

You see where the budget went

You pay for the time we spent doing something useful for you

Time & Materials. Less work in a month means fewer hours on the invoice.

You approve the monthly plan

If you want to. Or we simply keep to the schedule, and to the bill.

External costs on their own line

Links and placements are kept apart from the team’s hours.

We’re your marketing AWS

From one person to a full team, depending on what’s needed right now, 30 hours or 200. We scale down or up flexibly, whenever the project needs it.

Small and large budgets

The framework exists to make a modest budget work as hard as possible. Large budgets should be spent wisely and with purpose too, without throwing money around. Over the years, we’ve worked with both, and we know how to handle each case so the client gets the most out of it.

How we work

The competence map takes your team a few hours, and the market analysis anywhere from a few days to two weeks. After that the work runs in monthly cycles.

Getting to know the project

We dig into the product or service, the market, the state of the traffic and where the project is in its life cycle. We look at what was done before us and which of it brought results.

Competence map and market analysis

The hardest and most valuable stage. Your team fills in the competence map while we analyse the markets and work through the search results and LLM answers in your niche.

Priorities, personas and building what’s needed

Once the markets are analysed, ranked and prioritised, we build persona maps for the chosen directions and start creating, together with you, the service and industry pages you need, plus solution pages where they’re needed.

Production

Briefs, blog, content, optimisation, links, mentions, technical tasks. A project manager keeps the deadlines and the communication between our team and yours. They also answer your questions, with help from our technical specialists, as they come up.

Measuring and adjusting

A monthly report on the work actually done and the results, plus a plan for the next period. The market can change, so the plan can change with it.

Become a client

Questions

The short version

What is WEDGE, and what is it for?

Five steps that answer the question of where to put a limited budget. Where (where you are strong), Evaluate (whether you can get in), Decode (who signs the contract), Guide (content for every stage of the decision) and Expand (widening the coverage). The name is literal, since a wedge is what splits something far bigger than itself.

What does it cost to start?

There is no up-front fee. You fill in the competence map yourselves, which takes your team a few hours, and it stays with you either way. The market analysis happens as part of the work.

Do you work on LLMs or on Google?

Both at once. Content that correctly answers the questions a buyer might ask works in search and in model answers alike. Traffic from AI gets its own block in the report.

We have no marketer in-house. Can you handle it?

Yes. Among other things, that’s what our framework was built for.

When can we expect results?

A marketer’s favourite answer is “it depends” 🙂 The first interim results show up within 3 months. Results in the form of enquiries arrive in month 7 or 8, depending on the state of the market, how tough the competition is and where the project stands now.

How do you measure results?

We look at every KPI we can, from impressions, clicks and rankings to LLM citations and the traffic they bring. But our main focus is always on enquiries.

Send a request

Prefer to talk right away? Book a call

Or write directly to ceo@win-win.marketing