Staff augmentation and custom development · US and English-speaking markets
ProCoders: from zero to 6,961 search visits a month (Ahrefs estimate)
0 → 6,961
search visits a month
3 years 5 months
Read the case →
Industry
IT companies are our strongest ground
Outsourcing, staff augmentation, product companies and education platforms. Most of our case studies come from here, and we built the WEDGE framework on IT companies.
What makes promoting an IT company hard
You can do everything, and that is the problem. Ten technologies, eight industries, five types of service. We don’t suggest working on every direction at once, since the budget would spread too thin.
A niche where every site looks the same. “A reliable development partner with an individual approach and an experienced team.” And a hundred competitors say it.
What sells easiest earns least. The direction a company names first can be the one with the lowest margin and the most competitors.
The buyer is in the US, the team in Ukraine. The texts have to sound natural to an American buyer, so a native speaker reviews the key messages.
There is one finding an IT company’s competence map keeps producing. The direction the company sees as its face sits in the second ten, because it earns little there and the market isn’t growing.
Our experience
Most of our case studies come from here
Outsourcing and staff augmentation, mobile development, legacy modernisation, enterprise platforms, edtech. We work for the US and other English-speaking markets.
0 → 6,961
monthly search visits in 41 months, ProCoders
80 → 18,056
monthly search visits in 65 months, Topflight Apps
~150 → ~1,400
monthly search visits in 55 months, Aimprosoft
What we do
Three axes, and where they cross
We build an IT company’s site along three axes (services, industries, technologies), because buyers search by each of them. The most valuable part of that structure is where the axes cross.
The competence map. Five tabs: solutions, verticals, languages and frameworks, technologies, services
Ranking. Where to go first and what to keep in the queue
Intersections. Fintech on Node.js as one page, since that is where competitors are fewest and traffic is warmest
Pages for each persona. A CTO, a VP of Engineering and a startup founder read different things and worry about different things
Content for every stage. From “should we outsource development at all?” to “why you?”
Visibility in models. So that when someone asks a model who to hire for Node.js development, it names you
Let’s talk about where you can win
Services
What you can take separately
Search and LLM visibility, once the direction is chosen
Marketing on WEDGE, when you first need to decide what to promote
Competitor analysis, to see what keeps them at the top
Marketing audit, to understand what works and what to change first
Link building, when links are exactly what you need
Why us
Why clients stay with us
17 months
median engagement across 42 clients since 2018
62%
of clients have worked with us for a year or longer
20+
companies have filled in our competence map since 2020
17
case studies with figures for the whole period we worked
No up-front fee, as the market analysis happens as part of the work
A project manager from day one
Every task, hour and external payment on its own line in the report
A triple check on every text (SEO, marketing and implementation)
If there won’t be a result, we will tell you before you spend the budget
Case studies
IT case studies
Traffic figures in our case studies are Ahrefs estimates for the period we worked, and enquiry figures come from clients as shares only. We don’t publish screenshots of clients’ analytics.
Staff augmentation and custom development · US and English-speaking markets
ProCoders: from zero to 6,961 search visits a month (Ahrefs estimate)
0 → 6,961
search visits a month
3 years 5 months
Read the case →
IT outsourcing and outstaffing · Java, SAP Hybris, Liferay · US and English-speaking markets
Aimprosoft: enquiries from Fortune 500 companies, banks and government organisations
~150 → ~1,400
search visits a month
4 years 7 months
Read the case →
Engineering for metallurgy and energy · US and English-speaking markets
M HEAVY TECHNOLOGY: website enquiries in heavy metallurgy within 5 months of the new site’s launch
~0 → 397
Google clicks in 28 days
11 months
Read the case →
Questions
Frequently asked
How do we stop getting enquiries from job seekers?
Separate the “we’re hiring” pages from the “hire us” ones. In one of our projects the job pages were de-optimised by swapping “hiring” for “looking for”.
We do staff augmentation. Does that change anything?
Yes, a lot. Staff augmentation has different searches, different personas and a different decision cycle, so it gets its own section on the site. A competence map can show that staff augmentation is where to invest, even when the market for turnkey outsourcing is growing.
We are a product company. Does this fit?
Yes. For a product the tabs of the map are different (industries, solutions within the product, technologies), and the logic is the same. Our clients include the B2B eCommerce platform OroCommerce and the education platform Sigma Software University.
Do we need English-language content?
If you sell in the US and other English-speaking markets, yes, and it has to read naturally to a native speaker. Most of our IT case studies are English-language sites in English-speaking markets.
Let’s look at your competence map
A few hours of your team’s time, and you will see a ranked list of your own directions. Its first line may surprise you.