3D visualisation for architecture and real estate · US and English-speaking markets
Omegarender: from 413 to 6,478 monthly search visits
413 → 6,478
search visits a month
6 years 2 months, ongoing
Read the case →
For owners and CEOs
Marketing without a CMO, for now or for good
If the company has no marketing director, we take on part of that job: markets, directions, buyer profiles and the plan. What stays with you is the decisions.
Clients
Companies we have worked with
Sound familiar?
Marketing hangs on you. On top of hiring, sales and operations, you also decide which directions to promote. Those decisions get made between other things and cost as much as strategic ones.
You looked for a CMO and didn’t find one. A marketer who understands both your product and B2B is hard to find. While you search, time goes by.
Contractors ask you for the strategy. They come with “where should we promote?” and wait for your answer, although that answer is what you pay them for.
It is unclear what works. There are traffic reports. There is no answer to which pages bring enquiries.
The most expensive decision in marketing is what exactly to spend the budget on. And it is the one that gets made fastest.
What we take on
Part of a marketing director’s job
We don’t replace a CMO entirely, since brand, product marketing and the sales team stay with you. The part that covers demand, search and content we take on in full.
Markets and directions
Where to go first, where in six months and where not to go at all. We compare markets by revenue growth and CAGR, traffic and competition.
Profiles of the people who decide
A specific person in place of “our audience is B2B companies”. What they know, what worries them and what they need to see goes into every brief.
The plan and the work
A month-by-month plan in hours, a project manager from day one and a report on what was done. You approve the plan or hand that over to us as well.
How we make decisions
Decisions by the WEDGE framework
WEDGE is five steps that answer where to put a limited budget. More than twenty companies have filled in our competence map since 2020.
Where. The competence map, meaning your directions with your scores and ours
Evaluate. Whether there is enough strength to get into each direction; the output is a queue
Decode. Who signs the contract and what stops them
Guide. Content for every stage of the decision
Expand. External mentions and the intersections of directions
The key step for you is W. You score expertise, ease of sale and margin, and the decision then rests on your own numbers. We don’t suggest working on every direction at once. We start with the areas where success can come fastest.
Let’s talk about where you can win
What you get
Less in your head, more on paper
A ranked list of directions and the reasons for that order
The potential × reachability matrix with a conclusion on what to take now, what later and what to leave alone
Profiles of the decision makers in your directions
A month-by-month work plan with an estimate of hours
A report that shows every task, hour and external payment
An answer to which pages bring enquiries, wherever we have access to the data
Half of our clients have worked with us for longer than 17 months, and one in five for four years or more. For the clients with us today the median is 30 months, and counting.
Industries
Niches whose specifics we know
B2B
Complex products and long deals, where several people make the decision and the tools miss part of the demand. How we work with B2B →
IT
Outsourcing, staff augmentation, SaaS and product companies. Most of our case studies come from here. How we work with IT →
Why us
Why clients stay with us
17 months
median engagement across 42 clients since 2018
62%
of clients have worked with us for a year or longer
20+
companies have filled in our competence map since 2020
17
case studies with figures for the whole period we worked
No up-front fee, as the market analysis happens as part of the work
A project manager from day one
Every task, hour and external payment on its own line in the report
A triple check on every text (SEO, marketing and implementation)
If there won’t be a result, we will tell you before you spend the budget
Case studies
Three companies that started from roughly the same place
Traffic figures in our case studies are Ahrefs estimates for the period we worked. For M HEAVY TECHNOLOGY we show Search Console data, since Ahrefs barely sees that niche. We don’t publish screenshots of clients’ analytics.
3D visualisation for architecture and real estate · US and English-speaking markets
Omegarender: from 413 to 6,478 monthly search visits
413 → 6,478
search visits a month
6 years 2 months, ongoing
Read the case →
Engineering for metallurgy and energy · US and English-speaking markets
M HEAVY TECHNOLOGY: website enquiries in heavy metallurgy within 5 months of the new site’s launch
~0 → 397
Google clicks in 28 days
11 months
Read the case →
B2B software for FMCG manufacturers · Europe and global markets
A B2B software developer for FMCG: 20x search traffic in a narrow niche
20x
search traffic, from a few dozen to about 1,000 visits a month
2 years 3 months
Read the case →
Questions
Frequently asked
Do you replace our CMO completely?
No, and promising that would be dishonest. Brand, product marketing, pricing and the sales team stay with the company. We cover demand, search and content, and in that area we make the decisions ourselves so we don’t bring them to you for approval every week.
How much of my time will this take?
At the start, a few hours of your team’s time for the competence map. After that, once a month, you approve the plan and look at the report, or hand the plan to us if you’d rather not. What really needs your team is implementing fixes quickly, since the pace of results depends on it.
What if we hire a CMO later?
That is a normal scenario. The map, the matrix of directions and the buyer profiles stay with you. When a client changed marketers, we handed the new one a quarterly report and a three-month plan, and at another client SEO later moved to the client’s own team.
What does it cost to start?
There is no up-front fee. You fill in the competence map yourselves (a few hours of your team’s time), and it stays with you either way. The market analysis happens as part of the work.
Let’s start with the competence map
A few hours of your team’s time, and you will see a ranked list of your own directions. It’s free, and the map stays with you even if we don’t end up working together.